Who wants to be Art Director #729? Sure, everyone wants to work on the hot accounts, but as the principal and founder of WONGDOODY puts it, “It’s easier to make a name for yourself where nothing good has been done before.” Exactly how Tracy Wong made a name for himself early on, owning reams of CA Annuals, One Shows and countless awards ever since.
These days, he may be even better known for the radical idea of taking ownership of creativity out of the creative department—its good and proper place ;-)—and turning it over the keys to the kingdom to everyone—even (gasp) The Client. This is what real, true collaboration looks like today and how fantastically better work happens because of it. Welcome to Tracy’s “Creative Democracy.”
Recorded at WONGDOODY’s Seattle office, 12/1/15.